With an interesting sounding title, but as usual, a completely misguided waste of typed characters at Techcrunch.com by author Lucas Matney — readers are invited to ponder an asinine question. “Will smartphone AR stunt virtual reality’s growth?” Artificial reality is not a term about a market. It is a term about a sector of technology. Therefore VR and AR are simply different approaches to the same sector of technology. One can be summed up as a surround experience and the other the use of billboard information over a display of something captured using a camera. Smartphone AR and Smartphone VR are apps on phones. One can’t stunt growth of the other anymore than expecting that the installation of SnapChat may stunt the growth of Facebook.
The problem with these sophomoric commentaries is the focus is on the device and the display instead of the technology. The generally misguided assumption is — if something is popular on a phone (i.e. Pokémon) it conveys the market value of the technology that underlies it. Both virtual reality and augmented reality have been around since color displays became prevalent. Their market value is in what they d. It is not that what they do can be done with a small computer you can carry in your pocket.
Perhaps a more valuable headline for Techchrunch would be pointed to phone makers, “Which newbie hype will drive more suckers to buy our smart phone? Should we push VR or push AR as part of the pre-installed apps on the home screen this year?”
To all tech writers: Do your homework. Try to understand what you’re writing about before wasting our time.